<br>So here's an idea - (pace, Bob Briscoe and Google Adwords)<div><br></div><div>Decongestant Adverts </div><div>(DA - Like</div><div>Congestion Exposure, only backwards - employing Yet Another Level of Redirection called</div>
<div>Re-Re-ECN...<br><div><br></div><div>bandwidth doesn't have much operational cost - te real cosrt is the shadow price of other people's traffic you displace - if there isn't other traffic, then the additional cost of carrying yours is little.</div>
<div><br></div><div>So we can have a receiver pays model for capacity - and the way they pay is via third party ads..</div><div><br></div><div>now this works very nicely if we observe that</div><div>congesiton exposire requires you to transparently reveal where the congestion is - i.e. the source of ECN marks...</div>
<div><br></div><div>so the source can also reflect the receiver to a wiling advertiser site, who then sends adverts with ECN-willing-to-pay marks ...</div><div><br></div><div>sine the adverts flow the opposite direction from the traffic they don't add to congestion - indeed on many links (e.g. Adsl) there's plenty of capacity that way anyway</div>
<div><br></div><div>that way, the net is free at the network layer, not just uo in the clouds</div><div><br></div><div>what say?</div><div><br></div><div>I see a bright new decongested future, full of IP banner ads</div><div>
<br></div><div>j.<br><div class="gmail_quote">On Wed, Sep 19, 2012 at 12:25 AM, Fred Baker (fred) <span dir="ltr"><<a href="mailto:fred@cisco.com" target="_blank">fred@cisco.com</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
<div class="im"><br>
On Sep 18, 2012, at 3:26 PM, Arjuna Sathiaseelan wrote:<br>
<br>
> Lets put the economics aside for a moment. I am more thinking like if<br>
> we can assign a class of IP addresses, where essential government<br>
> services run, and lets say if the intermediate network devices are<br>
> configured (within the network operators) to recognise that these IP<br>
> addresses can be allowed to access without the client/user to pay,<br>
> then the network operators can always allow access to these services.<br>
> So are there any technological challenges here to realize this? I dont<br>
> think so.<br>
<br>
</div>There's no technical challenge there. It's a business problem. Allocate some addresses from the existing pool and use them for a defined service such as you're describing.<br>
<br>
What happens next, of course, is that since bandwidth costs money and no money is being exchanged, one gets no bandwidth. You've had the experience in hotels, no doubt; they offer free wifi in every room, by which they mean they have installed wifi APs on a LAN and connected that to some service provider. It works just fine as long as you send no packets on it. If you decide to send packets, oh, well gee. 20% loss is not a problem, is it? It's better than losing ALL of the packets, and after all it's free...<br>
<br>
TANSTAAFL...<br>
</blockquote></div><br></div></div>